darive Clarity Analysis

Know where you stand – and where to start

Receive a structured diagnosis. How strong are you in turning your existing marketing data into inspiration and action? It is built for modern CMOs of mid-sized companies:

  • A structured overview of your data, experience, and culture
  • A board‑ready value case, based on your situation
  • A clear scorecard with your goals, KPI, and customer journey
  • A CEO/CFO ready 3-months plan and next steps recommendation
Book your Clarity Analysis now

Does this sound familiar?

You have data. And pressure. But no clarity.

  • You’re drowning in data.
    Meetings feel more like a defense. Not like leadership.
  • You're trapped in firefighting mode.
    Limited capacities. Strategy's postponed “until next quarter”.
  • Outcomes are shipped too slow.
    You tried tools, agencies, best cases. But no rhythm change.
  • Data is fragmented.
    Trust is low. Marketing and sales disagree what's the "truth".
  • Reporting is slow. Stories are messy.
    The CFO wants to see ROI proof. But no clarity's gained.
  • There's no agreement on what's essential.
    There's no shared diagnose of strengths, gaps, and priorities.​
  • Martech tools are underused.
    Tool sprawl, data silos, unclear ownership. Nobody knows why.

If marketing is urged to boost business and revenue, you need more than tools and dashboards. You need clarity, priorities, and an actionable plan – one that convinces leadership.

You have data chaos. And pressure Pressure. But no clarity.

Don't you want rather this?

A simple plan – that starts to turn your data into action. 


Key benefits of the darive Clarity Analysis:

  • Clarity on one CMO scorecard.
    It links marketing data and business outcomes.
  • A focused backlog instead of chaos.
    Know your next high-leverage ideas – and which are not.
  • Maximum impact with your existing martech stack.
    No new tools. Just better ideas, prioritization, and action.
  • Faster time‑to‑value.
    A pragmatic 3-months-plan that ships in weeks, not months.
  • Leadership‑ready success stories.
    A CFO‑ready value case – a clear “why this / why now”.
  • Less reporting chaos.
    A simple and repeatable operating rhythm – to ship more.
  • A compact audit.
    Stop analysis paralysis – activate your team for momentum.

The Clarity Analysis clarifies your individual, next step: Ability Track, Velocity Program, or an Inspiration Sprint? It clarifies all this in only 2–4 weeks.
 

Book your Clarity Analysis now

What you'll get

Clarity – and deliverables you can forward internally

  1. A decision-critical strategy – and a KPI scorecard.
    Which goals matter most. Your most important target groups/ICPs. How to measure success. And what to stop.
  2. A customer journey scan – across all key touchpoints.
    Frictions and missed opportunities. A touchpoint tracking map. First quick win ideas to improve.​
  3. A martech overview – and data quality review.
    Underused assets. Quality gaps. Missing touchpoint KPIs. Tool sprawl reduction. Major improvements for your tech stack.​
  4. Data-inspired culture and innovation check
    A deepdive maturity level evaluation. Covering both your operating rhythm and bottlenecks.​
  5. Executive-ready results and roadmap presentation
    A CEO and CFO-ready value case one-pager. A 3-months roadmap. Clear next step recommendations.

Important: In most cases, no new tools are required. Instead, typically, it's about clarity, prioritization, and an operating rhythm that finally activates and speeds up all that you already have.​

Book your Clarity Analysis now

Which steps we'll take for you

A short and focused process – designed for busy CMOs.


1. Kickoff & Alignment – Week 1

  • Initial survey and preparation: Key touchpoints, existing KPI, target groups/ICP, short tech stack list.​
  • Kickoff (90 min): With CMO and analytics lead (evtl. plus one from CFO/Sales). Clarify goals, target groups/ICPs, scope boundaries, stakeholders, project planning.​

2. Diagnosis – Week 1-2

  • Review: Website/apps, customer journey, tech stack, dashboards and reports.​
  • Aligning: KPI definition, executive expectations, wished outcomes. 
  • ​Defogging: Data trustability, measurement gaps, reporting pain points.​
  • Prioritisation: Ideas and backlog quality, decision clarity and frictions.​
  • Shipping: Experiment rhythm, cycle times, risks assumption, documentation.​
  • Sustainability: Processes, culture, ownership, cross‑team collaboration.​

3. Synthesis – Week 2-3

  • Build the decision-critical strategy and KPI scorecard
  • Build the martech + data quality overview
  • Build the customer journey UX scan results
  • Build the data-inspired culture and innovation check
  • Build the executive-ready results and roadmap presentation 

4. Delivery – Week 4

  • Exec presentation: With CMO (and optional CEO/CFO) – 60 min
  • Next-step recommendation: Ability Track vs Tech-Foundation vs Inspiration Sprint.​
  • Short video summary: A 5–8 minute video summary that recaps status quo, key insights, and your recommended path – forwardable for other stakeholders.

Requirements

 

Client team and time investment (designed to be light)

  • CMO / Head of Marketing
    ~2 hours total: Kickoff + exec presentation
  • Analytics Lead
    ~3–5 hours total: Kickoff, exec presentation, occasional sparrings​
  • Other Stakeholders
    90 mins: Kickoff​

Materials needed

  • Customer journey / key touchpoints overview
  • Funnel definitions
  • Current martech/data stack overview
  • Current dashboards and reports access
  • Campaigns overview

Please note: This product – as of today – needs to be purchased by a company.

Thus, please make sure you have your VAT ID ready for the purchase process.

 

Get clarity. Get alignment. Start shipping outcomes.

Book your Clarity Analysis now

If you’re a modern CMO under pressure to prove impact,
this analysis is your lowest‑risk way to get a
clear scorecard, and a prioritized and CEO/CFO-ready plan.


Price:
 2.000 € 
Delivery timeline: 3-4 weeks (after we confirmed timing)

Book your darive Clarity Analysis now

Why darive exists

darive exists to turn data fog into clear direction – and dashboard paralysis into shipped outcomes. Founded by Thomas Gerstmann (20+ years bridging UX, analytics, and strategy), darive helps modern CMOs lead with clarity, confidence, and an operating rhythm that makes marketing a visible growth engine.

What darive believes:

  • Less dashboards. More decisions. More momentum.
  • Data provides the signal. Creativity ignites the leap.
  • People before metrics: data informs, but teams ship outcomes.

Frequently Asked Questions

In case of any other questions, don't hesitate to contact us at hello@darive.com.